Bold Headwear
Client
UrbanCaps Co.
Industry
Fashion & Accessories
Service
Brand Identity & E-Commerce Design
Timeline
2 Months
Overview
Back to the Future will live forever in the minds of fans everywhere. The Hollywood classic touched generations and continues to be instantly recognizable.
Challenge
The cap market is dominated by big names, making it tough for smaller brands to stand out. The challenge was to craft an identity that looked premium and urban while remaining approachable for everyday customers.
Our Approach
We created a sharp visual identity with edgy typography, strong color contrasts, and lifestyle imagery that captures street culture. Along with packaging, we designed a seamless e-commerce platform that makes browsing and purchasing effortless.
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